The internet has revolutionized the way we market, stay in contact with customers and the presence we can have. However, all of that can ring hollow when you have a difficult time trying to get any presence at all. Online business is a battleground not just for customers but for the power of our brand. We’re constantly nudging up against our competitors. If you’re feeling in the shade compared to the others, these tips can give you the boost you need to get on top.
Strategize
You’re not likely to be getting the right kind of attention by going out there without any sort of battle plan. Social media is a thing that takes quite a lot of time and effort, so make sure that you’re spending it wisely. Too many small businesses diversify their social media presence too much. Ten profiles won’t do you any good if you can’t make them interesting. Learn the platforms that can help you specifically and plan before you start posting.
Master SEO
Search engine optimization is the practice of making your page appear in the top of Google and other search engines. It’s a way of making sure that you appear as the site or company linked to the terms relevant to your services. If you’re looking to have your business appear up there, use some of the essential tools for SEO to help you out.
Advertising
Advertising, be it on social media, television or radio is a great tool. Whatever you do, make sure you budget for frequency more than quality. You might have something beautiful made, but if you don’t have enough money to keep it going, it won’t make any impact at all. Sometimes, you need to give your marketing a kick to properly get it into gear. Pay Per Click services can be just the kick you need, helping to drive more traffic to your site.
Guest blogging
Getting involved in the community is a fast way to make people start noticing your existence. A blog is a great way to communicate with interested parties. One of the reasons that is true is because of the vast network of other bloggers. Many of them are always looking for collaborations to provide great content. They might also want platforms to share their own content. Whichever way it is, a partnership of guest blogging is a great way to exploit the viewers of other blogs and offer something in return.
Be consistent with your communications
On the topic of blogs and social media, it’s incredibly important you manage a consistent schedule. Programs like Coschedule can help you do just that. If you begin to slip, you’ll find that your readers’ attention will start to slip, too.
Network
Make sure you establish your name and business well with other professionals. Join forums and get involved in discussions on sites like LinkedIn. If you have the skill, all you need to ingrain yourself as an ‘expert’ is the visible profile that these sites can help you build.